A botanical ferment for your list
Primo is born in Piedmont from organic apples, mountain water and carefully selected botanicals. We work directly with a small number of restaurants, bars and wine bars that want to offer their guests a natural non-alcoholic choice.
A glass that earns its place on the list
«Primo» is made to be recommended, not explained away. Here is what we hear most often from the venues that pour it for their guests.
A real alternative
«Primo» is not a mocktail or a wellness product: it is a botanical ferment with real structure. Body and Top are infused separately, then refermented in the bottle with no added sugars — something your team can tell a story about, not just pour.
Built for the table
Served chilled, in a wine glass. The Alpine botanicals and the pepe limonoso finish hold their own against aged cheeses, cured meats and robust dishes — a pairing on the menu, not a fallback.
Small numbers, a direct relationship
Martina and Matteo handle everything personally. They work with small and medium-sized producers across Italy, and samples and support come straight from the people who make it.
Formats and quantities
Good to know
Can we try it before ordering?
Where possible, yes — mention it in your request and we'll arrange a sample or a tasting together.
Is there a minimum order?
Yes: trade orders start from a minimum of 6 bottles.
Do you offer trade pricing for restaurants and retail?
Yes. Trade pricing isn't published here — write to us and we'll present it to you personally.
Where do you currently deliver?
We're growing market by market. Tell us where you're based in your request and we'll let you know what's possible today.
Is Primo really non-alcoholic?
Yes — laboratory-measured at 0.1%. On request we'll send you the technical sheet for your documentation.